Social Media Lab Report Rhetorical Analysis
In this piece, the Rhetorical analysis avers that social media has become an extension of daily human lives. Social media is facilitated by access to the internet and the availability of digital technology gadgets. The journey within all the mechanisms and elementary aspects is characterized by a variety of mixed outcomes, both positive and negative all in all, social media is here to stay and does grow daily. Against this backdrop of the evolving nature and impact of social media, this rhetorical lab analysis and reflection is based. There is a specific bolster on three articles that tackle social media-related issues. The authors of these articles have taken various structural and substantive approaches in their works. Based on this, the rhetorical analysis takes shape, focusings on the differences and similarities of the articles in question.
For starters, here is a sneak peek of the general contents of the pieces in question: Scuola, & Nicolajsen,2013. their article Using social media for service innovation: Challenges and Pitfalls seek to look at how social software like blogs can be used to collect user-generated ideas during the service innovation process. The paper recounts the findings of a field experiment conducted at a university library after a theoretical discussion of user involvement, specifically user involvement using social software and interactive web tools. A blog was created as part of the project to collect ideas for service changes from library patrons. The experiment demonstrates that blogs can make a small but valuable number of views. Furthermore, the investigation suggests that blogs may effectively project an image of openness and willingness to listen to customer feedback to the institution.
For the article, social media? It’s serious! Understanding the dark side of social media by Baccarella et al.,2018 there is a consideration on the positive social media aspects; however, the dark side is not left out. Some of the dark side elements of social media highlighted in the piece include cyberbullying, trolling, the witch hunt of the existing social media platforms; there is also the point that social media is also very addictive, a negative side that promotes laziness and other adverse effects. The study seeks to modify the known social media honeycomb framework to explain the dark side implications of each of the seven functional building blocks: dialogues, sharing, presence, relationships, reputation, groups, and identity to illustrate the dark side of social media. We give several recommendations based on these considerations.
Engagement with social media and Social Media Advertising: The Differentiating Role of Platform Type by Hilde et al. investigates how consumer interaction with social media platforms influences Engagement with advertising incorporated in these platforms and, as a result, advertising evaluations. The data reveal that connection is highly context-specific; it consists of various interactions on each social media platform, each of which is unique. Furthermore, advertising assessments are linked to varied experiences on each platform. Moreover, it is demonstrated that participants with social media advertising are crucial in explaining how social media engagement is linked to advertising ratings. According to the common consensus, there is no such entity as “social media,” according to the joint agreement.
Similarities and Differences
The introductions by the pieces are very similar to each other since they seek to contextualize their research and enable the targeted audience to recognize what they wish to present to the general public. For all the reports analyzed, it is conclusive that the authors seek to unpack their thoughts and systemic navigation modes for the content of their papers. The other similarity is that the introduction of both reports serves as literature reviews for other related content by already done research from others.
It can be noted that all three papers are based on specific theoretical backgrounds; this is a striking similarity for the pieces. I wish to opine that the academic experience of the reports is used to limit the scope of the research conducted and presented in the lab report. However, a keen analysis shows a difference in the theoretical sense in the document using social media for service innovations: Challenges and pitfalls there is a deeper bolster into more profound usage of social media through assessment of the functionality of the same.
The methodology is also unique to each of the individual pieces analyzed. It is imperative to underscore this as the significant difference in the research methodologies of the various papers from this point. Regarding the rhetorical trend here, there is a difference on the same since the approach taken here is a pragmatic one that consists of sampling and studies from central social media-related machinery such as the libraries and the existing platforms for social media interaction.
The tone in the papers is similar since there is an expression of formality throughout the pieces; however, the formal style branches through the various sections of the documents. A clear projection of the differences in tone is seen in the optimism by Baccarella et al.,2018 when the piece expresses its ideology regarding the end of dormancy that would be experienced on the dark side of social media with good work, a new tone of hope is established creating the difference.
There is the analysis of the results obtained through the research studies conducted by all the three pieces in question here; however, it can be seen that there are differences in here, for instance in Ada and Hanne, it is a deeper analysis of the results that is direct to the points relating to the whole study, but that is not much since it is also seen that. The difference further goes along to be seen in that there is also a statistical representation of data in the discussion; this is taking a look at the document on Engagement with social media and Social Media Advertising: The Differentiating Role of Platform Type.
In the discussions for the analyzed results from the studies, it can be noted that to express their point of view and goal in writing, each author employs a different rhetorical strategy. Regardless of the approaches used, the audience and aim of the writing are the most important considerations. In other words, it is seen that the discussions seek to prove to the readers that social media might be different depending on the various studies conducted. Still, there is a need to push for better achievement based on the fact that studies have established.
The final navigation from the rhetorical perspective of the pieces by the authors shows that all of them apply the same standard in sealing off their ideologies. The sendoff piece is the conclusion with Baccarella et al. in their papers acknowledging that in 2011, the book “Social Media is Everywhere” was released; however, the dynamism has changed. Social networking has genuinely become pervasive seven years later. However, unlike in 2011, the news around social media is no longer solely positive. The tone has shifted, and we’re becoming more aware of how social media’s dark side affects our personal and professional lives. The conclusion ascertains that media experiences are a proxy for social media participation. This perspective differs from engagement theories that emphasize intensity or valence. A proposition is made that future studies could focus on specific contextual factors. All the conclusions end up with affirmations based on the studies conducted.
References
Baccarella, C. V., Wagner, T. F., Kietzmann, J. H., & McCarthy, I. P. (2018). Social media? It’s serious! Understanding the dark side of social media. European Management Journal, 36(4), 431-438.
Scupola, A., & Nicolajsen, H. W. (2013). Using social media for service innovations: challenges and pitfalls. International Journal of E-Business Research (IJEBR), 9(3), 27-37.
Voorveld, H. A., Van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media and advertising: The differentiating role of platform type. Journal of advertising, 47(1), 38-54.
